When we consider the needs and expectations of our students, quite often the word “competition” comes up. While many students wish to compete as soon a possible, others will come…
Work on your business, not in it.
If you’re stuck constantly working in your business—teaching classes, answering phones, cleaning the office, invoicing clients, etc.—your business will reach a plateau and stop growing. There are only 24 hours…
Money is a flow, not a stock
Often when I consult to owners of other martial arts schools, or in recreational services (yoga, dance, etc.), I realise many of them share a common marketing mistake upon startup.…
Creating the Right Environment in Your Business
There are many different types of businesses, so naturally, many different factors determine each one’s success. The martial arts business is very much a person-to-person model—interaction on a personal level…
Training the Trainer
Why smart schools invest in their instructors For Brazilian jiu-jitsu and other martial arts schools, instructors are a crucial part of our business success, and at Infinity, we truly want…
Kickstart a Referral Campaign
Referral marketing is by far WAIMA’s most successful marketing tool—so if you only implement one new idea this year, let it be this one. If every one of your students…
Make the First Impression Count
The martial arts landscape has changed somewhat over the past 15 years—as have the expectations of its participants. Gone are the days where rustic dojos with bloodstained mats and a…
Know Your Target Audience
Time and again, we hear business people say, “yeah, yeah, I know all about target marketing”, but then proceed to market to everyone. This blanket approach generates poor results and…
Teaching to the Masses and Getting the Message Through
Teaching is a word generally used meaning to impart knowledge. A good teacher has many strategies to do this, while less successful ones may only have a single delivery method.…
Keeping Students Enthused in Quieter Times
During the months of November through to February there are usually less, if any, competitions on the annual calendar and the weather is much more appealing for trips to the…