Calendar milestones provide excellent opportunities for businesses to take stock and refocus their energies. So with the end of financial year on the horizon, it’s the perfect time for your gym to undertake a ‘stocktake’ on the service you’re providing.
This isn’t only the nuts and bolts of your operation—the classes and the timetable etc.—but also how the gym is working as a whole.
What kind of experiences are your clients having when they walk in the door? Is the layout making sense or are there bottlenecks that can be overcome with some simple changes?
Does your equipment look well maintained or are there some pieces that need a little love to maximise their appeal? This thinking also extends beyond equipment to the broader look and feel of the gym. In the incredibly image conscious world of fitness, first impressions count and belonging to a gym that looks good can be an important decision-making factor for some clients. It could be as simple as a lick of paint to freshen up the atmosphere in your gym.
The end of financial year can also be an excellent time to survey your clients to make sure they’re happy and to help identify areas for improvement. Are you giving them what they want from their gym? Could some small adjustments make them even happier?
It might also be worth looking at your own data to determine if the demographics of your gym’s membership have changed over the year. What does your major client segment look like and is it growing? This can help you tweak your service offering to either keep them happy or to encourage growth in other areas—or both!
Taking stock of where you’re at doesn’t need to take a lot of time or cost you a lot of money. Obviously, larger-scale refurbishments will, but there are so many simple things you can do to freshen up your approach and to refocus for a successful start to the new financial year.
You just have to start!
Contact PaySmart today to bounce your ideas off one of our experienced Business Development Managers and to see how PaySmart can provide ideas to boost your gym’s cash flow in 2018/19.