Devising an Effective Personal Training Business Plan

So you’ve qualified as a personal trainer and decided on a location from which to run your PT business. The next step towards success is devising an effective personal training business plan…following is our suggested approach to get the ball rolling:

  1. State you business goals

Write out a mission statement that says exactly what you want to accomplish and how much you want to earn.

  1. Identify your target audience

Once you’ve identified a specific niche market, you’ll be able to tailor your marketing approach to that specific group of people.

  1. Determine how much you’ll charge

Your target market, pricing and marketing go hand-in-hand.

  1. Decide on your sources of lead generation

Whether it’s Facebook ads, public speaking, joint ventures or any of the other many sources of leads, choose a few that you find successful and focus your energy and marketing on those.

  1. Generate some front end offers

Once you’ve generated some leads, consider what you’re going to offer prospective clients—promotions, free trials, workshops, etc.

  1. Generate your flagship (core) offerings

What format will your services take? Whether it’s boot camps, private training, or something else entirely, you need to develop your membership-based programs. The focus here should be on retaining clients.

  1. Generate back-end offerings

You need to offer a range of services that complement your PT sessions. For example: nutrition advice, equipment sales, nutritional supplement sales, etc.

  1. Know your expenses

Starting a business costs money, so you need to be prepared and knowledgeable about the expenses involved. From equipment to taxes, there are many expenses involved and you need to keep abreast of everything.

  1. Create a budget

A budget is essential for the success of your business. You need to know how much you can spend on marketing, how many clients/sessions you need to break even, and what you need to reach your financial goals

10. Evaluate your business plan

Analyse each stage of your business plan and identify any weaknesses. Adjust your plan accordingly to maximise the benefits to you and your clients.

Contact us if you’d like to know more

Jason BradJason Urbanowicz is a Director and presenter at Create PT Wealth with business partner, and Australia’s highest paid Personal Trainer, Brad Sheppard. Create PT Wealth is the fitness industry’s most sought after coaching and mentoring company, renown for providing fitness professionals with the education, resources and support required to develop a profitable fitness business.

From 2008 to 2014, they educated over 6,500 personal trainers via their two-day business building seminars, and each year, around 120 students undertake their mentoring programs. They are the Authors of a number 1 best selling book, “A Personal Trainer’s Guide To Wealth Creation”. Both Jason and Brad started in the fitness industry in 1995 and have a wealth of knowledge of what it takes to build a highly profitable business.